In the United States Meal kit industry has emerged as one of the fastest-growing segment in the food and beverages sector. A meal kit is a subscription-based food service business model, where a customer gets a pre-cooked meal or half-cooked food products regularly to their home or desired place. This service is promoted as personalization of the food and beverage industry that is becoming a popular trend for the metropolitan population. According to Renub Research analysis, United States Meal Kit Market is anticipated to be US$ 6.39 Billion by 2026.
As of now, more than 150 meal kit companies are operating in the United States. Companies like Blue Apron, Home Chef, Kroger, Marley Spoon Inc, and Goodfood are investing heavily in United States Meal Kit Market. As the disposable income among millennial is increasing and time-crunch to prepare complete food are helping to grow the meal kits market in the United States. Meal Kits also have other benefits as it supports the consumer in cooking exotic dishes with proper ingredients and recipes.
On the other hand, consumers have proven to be noncommittal, and investors remain doubtful when it comes to meal kits. The Wall Street Journal reported that fewer than 10% of the latest meal kit users within the U.S. are around after two years, consistent with analytics from Second Measure. HelloFresh shares fell 6% at the top of May after there was talk a COVID-19 vaccine being available by year’s end, and Blue Apron, even with recent gains, has only reached $10 a share.
“Meal kits are a growth category, one that’s seeing rapid maturation, “Companies are previously told Progressive Grocer.” We expect consumers will still cook more at home post-pandemic, and meal kits will fit that unique consumer need.”
The Impact of COVID-19 on Meal Kit Industry
Coronavirus has disrupted most of the industry negatively, but it has raised the demand for Meal Kits in the United States. This growth is due to the demand of customer for safe food during the lockdown. Since most food outlets and restaurants were closed during this period. In this report, we have covered all the insight for United States Meal Kit Market affected by COVID-19.
Renub Research report titled “United States Meal Kit Market by Food Type (Fresh & Processed Food), Ordering Methods (Online, Exclusive In-Store and Online & In-store), Category (Vegetarian, Non-Vegetarian), Cities (California, New York, Texas, Florida, Pennsylvania, Illinois and Others), Company Analysis (Blue Apron Holdings, Goodfood, HelloFresh, Marley Spoon Inc, and Kroger Co.)” provides complete analysis of the Meal Kit Market in the United States.
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Cities – Top Six Cities Meal Kit Market is Covered in the Report
- New York
- Rest of United States
Food Type – Both the Types of Food Market Covered in the Report
• Fresh Food
• Process Food
Ordering Methods – All three Types of Ordering Methods Market Covered in the Report
• Exclusive Online
• Exclusive In-Store
• Online & In-store
Food Category – Both Food Categories Market is Covered in the Report
All the 5 Companies have been studied from Three Points
• Recent Developments & Strategy
• Sales Analysis
- Blue Apron Holdings
- Marley Spoon Inc
- Kroger Co.
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