Global Augmented Reality Market to Grow at 37.6% CAGR during 2021 – 2026

Renub Research latest report titled “Augmented Reality Market Global Forecast by Segments, Region, End-User, Headset Volume, Company Analysis” the Global Augmented Reality Market is projected to reach US$ 85.47 Billion by 2026. Augmented Reality (AR) is a unique technology that involves the overlay of computer graphics in the real world. It only enhances objects in the modern world by superimposing virtual images into them. Augmented reality offers interactive experiences into multiple sensory, auditory modalities, including haptic, visual, somatosensory, and more. AR is a system that incorporates three essential features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.

Factors Driving Worldwide Augmented Reality Market

Further, the global AR market is influenced by several factors, such as the proliferation of smartphones, increased popularity of gaming, cost-efficient benefits of augmented and virtual reality-based solutions, and a surge in the adoption of AR technologies by enterprises. These factors are to drive the growth of augmented reality.

Worldwide Augmented Reality Industry was US$ 12.56 Billion in 2020

Worldwide, augmented reality’s businesses continue to expand and become more pervasive among various segments like E-Commerce, Hardware, Ad spending, Apps etc. Augmented reality in the e-commerce market web design gives consumers an immersive experience, allowing real-time communication with products while remaining in their environment. Augmented reality bridge-whist the gap felt by customers between physical stores and online shopping experiences.


Moreover, the various advancements in the gaming industry, AR technologies earning much market due to it’s unlike virtual reality, augmented reality utilizes existing environment and enhances it with an overlay of distinct features. Over the last few years, the expansion of the core augmented digital reality market can be attributed to several beneficial factors, such as the proliferation of mobile apps, the increased use of smartphones, and the increasing use of digital reality in advertising.


North America is driving the Demand of Augmented Reality Market

In North America, increasing investment in immersive technologies is boosting the AR demand in the region. Similarly, the US government is keen on promoting the adoption of immersive technology, strengthening the region’s hold on the augmented reality industry. For instance, in 2019 US Defense Advanced Research Projects Agency showed interest in IMT Atlantique and contacted the company for developing similar smart contactless lenses for the US military.


Moreover, AR technology is benefiting both the enterprise and consumer industry in Asia- Pacific. The increasing usage of AR devices to improve product assortment, advertisement, catalogue management, Research and information visibility led to the selection of AR headsets among enterprises. However, the growing adoption of AR apps and smartphone users is adopted of the AR headsets product. Moreover, better field of view, technological advancements and usage of high-performance sensors at a discounted price coupled with the expanding adoption of smart glasses adopted by consumer application.


Based on headset type, the AR headsets market is segmented into standalone HMD, tethered HMD and Screen-less Viewer. The tethered HMD were the foremost or introductory tools in the industry. The AR product demand is primarily attributed to the enterprises which practice high-performance AR applications and immersive objects. In Addition, the standalone HMD comprise optical see-through, near-eye display, and LCoS technology cameras. Thus, these products provide an immersive experience without the help of any system or smartphone. Growing usage of low-price imaging sensors, microphones, and other sensors

Covid-19 has Positively Impacted Augmented Reality Demand

The COVID-19 pandemic has critically impacted global industries. It has resulted in restricted travelling, social distancing, fewer on-site staff, lack of training tools, and much more. However, AR technology offers massive support during the crisis and fuel the market potential. Increasing adoption of augmented reality technologies as more businesses have turned to remote working.


Competitive Landscape

The companies in the global AR market are receiving huge funds and investments across the globe. Companies such as Kopin Corporation, Seiko Epson Corporation, Vuzix, Sony Corporation, Lenovo Group Limited, and Samsung Electronics Co. Ltd. are collaborating with various industries to expand their markets. For instance, in 2021, Kopin ® Corporation announced a multi-year agreement with a leading Japanese electronics Company that develops superbright 2K x 2K full-color Light Emitting Diode (LED) micro displays on silicon.

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Report Summary

  • Segments – We have covered by segment in the Augmented Reality Market breakup by 6 viewpoints (E-Commerce, Hardware, Ad spend, Apps, Games, Enterprise), Region (North America, Europe, APAC, Rest of World)
  • Region – Our Report covered by Region in the Augmented Reality Market breakup by 4 viewpoints (North America, Europe, Asia-Pacific, ROW)
  • End User – Renub Research Report covered by End User the Augmented Reality Market breakup by 2 viewpoints (Enterprise, Consumer)
  • Headset by Types – This report covered by Headset type the Augmented Reality volume breakup by 3 viewpoints (Screen-less Viewer, Standalone HMD, and Tethered HMD)
  • All the key players have been covered from 3 Viewpoints (Overview, Recent Development, and Revenue Analysis) Kopin Corporation, Seiko Epson Corporation, Vuzix, Sony Corporation, Lenovo Group Limited, and Samsung Electronics Co. Ltd

About the Company:

Renub Research is a Market Research and Consulting Company. We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises major players in Healthcare, Travel and Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemical, Logistics & Automotive, Consumer Goods & Retail, Building, and Construction, & Agriculture. Our core team is comprised of experienced people holding graduate, postgraduate, and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science, and many more. Our research helps to make business decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We support many blue chip companies by providing them with findings and perspectives across a wide range of markets. Our research reports offer a blend of information insight, analysis, and forecasting that is essential in today’s ultra-competitive markets.

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Augmented Reality Market By Segments, Companies, Forecast By 2026

Augmented Reality (AR) is an improved variant of the actual physical world through digital visual components, sound, or other sensory stimuli delivered via technology. The augmented reality’s goals are to highlight the physical world’s specific features, it increases understanding of those features, and derive intelligent and accessible insight applied to real-world applications. As per Renub Research findings, the Global Augmented Reality Market is projected to reach US$ 85.47 Billion by 2026.

The Augmented Reality market in North America is expected to strengthen significantly over the forecast period owing to many vendors making considerable market innovation investments. Globally, the United States is among the highly innovative augmented reality market; most of the companies advancing in augmented reality technology are based in the United States. Microsoft’s augmented reality product, Hololens, was first released in the United States and Canada, and it experienced a positive response from purchasers in the country. The Worldwide Augmented Reality Market is expanding with a healthy double-digit CAGR of 37.66% during 2020-2026.

Globally high technology exposure and ease of intelligent devices act as the growth driver for the global augmented reality market. Also, amidst the COVID-19 crisis, physical lockdowns across the significant regions are another factor for the augmented reality market’s growth globally. According to Renub Research new report, the market for Global Augmented Reality was US$ 12.56 Billion in 2020.

Augmented reality’s global sales continue to expand and become more pervasive among various e-commerce, hardware market, ad spend market, apps market, games market, and enterprises. The marketers and technology firms have believed that augmented reality is little more than a marketing intermediary serving and will benefit the long-term segments using AR technology as a revolutionising conception.

The AR technology is benefiting both the enterprise market and the consumer market. The enterprises globally are getting internal and wider geographically spread teams to communicate, collaborate, and find a path forward using AR technology. However, the consumers are beginning to derive tangible benefits from this functionality and expect it as part of their purchasing process.

The key companies covered in this report are Kopin Corporation, Seiko Epson Corporation, Vuzix, Sony Corporation, Lenovo Group Limited and Samsung Electronics Co. Ltd. The augmented reality market is gaining competitiveness. The companies are strengthening their market presence by securing new contracts and by tapping new markets.

Renub Research latest Report “Augmented Reality Market Global Forecast by Segments (E-Commerce, Hardware, Ad spend, Apps, Games, Enterprise), Region (North America, Europe, APAC, Rest of World), End-User (Enterprise, Consumer), Headset Volume (Screen-less Viewer, Standalone HMD, Tethered HMD), Company Analysis (Kopin Corporation, Seiko Epson Corporation, Vuzix, Sony Corporation, Lenovo Group Limited, Samsung Electronics Co. Ltd)”

Request a Free Sample Copy of the Report: https://www.renub.com/request-sample-page.php?gturl=augmented-reality-market-p.php

Segments – Augmented Reality Market has been studied under 6 viewpoints:

  1. E-Commerce Market
  2. Hardware Market
  3. Ad spend Market
  4. Apps Market
  5. Games Market
  6. Enterprise Market

Region – Augmented Reality Market has been studied under 4 viewpoints:

  1. North America Market
  2. Europe Market
  3. APAC Market
  4. Row Market

End User – Augmented Reality Market has been studied under 2 viewpoints:

  1. Enterprise Market
  2. Consumer Market

Headset Volume Analysis by Types has been studied under 3 viewpoints:

  1. Screen-less Viewer
  2. Standalone HMD
  3. Tethered HMD

The companies have been covered from 3 viewpoints

  1. Overviews
  2. Recent Developments
  3. Revenues

Companies Covered:

  1. Kopin Corporation
  2. Seiko Epson Corporation
  3. Vuzix
  4. Sony Corporation
  5. Lenovo Group Limited
  6. Samsung Electronics Co. Ltd

About the Company:

Renub Research is a Market Research and Consulting Company. We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises of major players in Healthcare, Travel and Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemical, Logistics & Automotive, Consumer Goods & Retail, Building and Construction, & Agriculture. Our clients rely on our market analysis and data to make informed knowledgeable decisions. We are regarded as one of the best providers of knowledge. Our pertinent analysis helps consultants, bankers and executives to make informed and correct decisions.

Our core team is comprised of an experienced people holding graduate, postgraduate and PhD degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science and many more. Our research helps to make the business decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We support many blue chip companies by providing them with findings and perspectives across a wide range of markets. Our research reports offer a blend of information insight, analysis and forecasting that is essential in today’s ultra-competitive markets.

Contact Us:
Renub Research
Phone No: +1 678-302-0700 (USA) | +91-120-421-9822 (IND)
Email: info@renub.com
Web: https://www.renub.com
Follow on Linkedin: https://www.linkedin.com/company/renub-research